Sales Executive - Specialised in Tea & Coffee

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Report

Description

The Sales Executive – Tea & Coffee will be responsible for driving sales, market expansion, and brand visibility for tea and coffee products across retail, wholesale, and HORECA channels in Oman. The role requires strong experience in tea and coffee sales, customer relationship management, and market development within the FMCG beverage sector.



Key Responsibilities

1. Sales Development & Target Achievement

* Achieve monthly and annual sales targets for tea and coffee product categories.
* Expand market coverage and increase product distribution across assigned territories.
* Promote and sell tea and coffee product lines to retail, wholesale, and HORECA customers.
* Execute sales plans, promotions, and product launch activities.

2. Business Development

* Identify and onboard new customers within supermarkets, groceries, cafés, restaurants, hotels, and wholesalers.
* Develop business opportunities for premium and specialty tea and coffee products.
* Build strong relationships with key accounts and beverage buyers.

3. Merchandising & Brand Visibility

* Ensure proper product placement, visibility, and merchandising standards in all outlets.
* Monitor shelf displays, pricing, promotional materials, and stock rotation.
* Support in-store activations, sampling campaigns, and promotional events.

4. Customer Relationship Management

* Maintain strong and professional relationships with customers and procurement teams.
* Conduct regular market visits and customer follow-ups.
* Address customer complaints and coordinate timely resolution with internal teams.
* Negotiate pricing, promotions, and display agreements where applicable.

5. Order Management & Collections

* Generate orders and coordinate timely product deliveries.
* Monitor customer outstanding balances and support collection activities.
* Ensure adherence to company credit and payment policies.

6. Market Intelligence & Reporting

* Monitor competitor activities, pricing structures, and new tea/coffee market trends.
* Submit daily sales reports, route plans, and market feedback to management.
* Provide sales forecasts and customer insights to support business growth.

7. Inventory & Distribution Coordination

* Coordinate with warehouse and logistics teams to ensure product availability.
* Monitor stock movement and assist in inventory planning for tea and coffee categories.



Product Categories Covered

* Black Tea
* Green Tea
* Herbal Tea
* Premium & Specialty Tea
* Instant Coffee
* Ground Coffee
* Coffee Beans
* Arabic Coffee Products
* Café Beverage Supplies


Territory Coverage

Assigned territories within Oman including:

* Modern Trade
* Traditional Trade
* Wholesale
* HORECA
* Institutional Accounts



Key Performance Indicators (KPIs)

* Sales target achievement
* New customer acquisition
* Distribution expansion
* Merchandising compliance
* Collection efficiency
* Outlet productivity growth
* Customer retention



Mandatory Qualifications & Experience

* Minimum 3 years of FMCG sales experience in Tea & Coffee products is mandatory.
* Previous experience handling tea and coffee brands within Oman
* Strong knowledge of retail, wholesale, and HORECA channels.
* Valid Oman driving license is mandatory.
* Diploma or Bachelor’s degree in Sales, Marketing, or Business Administration preferred

Basic Details

Qualification :

Posted : 5 months ago

Job Type : Full-Time

Company : Oman Jobs

Posted By: Oman jobs

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